Wrong Message

I found myself zipping down the freeway yesterday morning en route to meet with a client, thinking about an upcoming house move, when I pulled in behind a huge house moving van.

Nothing unusual about that. But this moving van happened to catch my eye because the rear, roll up door and one entire side was covered in multiple layers of graffiti indicating that it had been tagged by someone several times on different occasions.

Beneath the graffiti was to be found the company contact information, listing the services that the moving company provides and extolling their virtues, specifically how much care they will take when moving you.

Mixed message?

No matter what you say, or how good your service may be, as a potential customer all I can see is that the proprietor isn’t taking care of the details by cleaning off the graffiti.

If a company cannot take the time or care to make its own public face presentable, in this case the moving vehicles, there is no way I would believe you could ever take the time and care to treat my own treasured possessions with respect.

Want to send a strong, positive message to potential customers that you are professional and capable? Present your best public face with the message you want people to hear. Let someone else dictate the message you send, in this case, the graffiti artist, and no matter how good the service or product you provide actually is, people will stop listening.