Utility Providers

A useful tip for marketing yourself effectively is to provide utility to the people you are marketing to. A link to your latest press release is not utility. A link to your infographic is rarely utility. A link to a PDF eBook is poor utility. A link to your sign-up form is never utility.

But then what kind of utility can you provide in your marketing? Drop me an email at justin@justinlloyd.org and I will tell you.