Stealth Start-ups

Chatting with a group of entrepreneurs about when is the appropriate time to talk about your start-up when one of them mentions that I don’t talk much about my current project.

I respond “My start-up idea isn’t in stealth, I just don’t want to talk about it.”

Stealth in the start-up world has become a euphemism for non-existent or not yet half-baked. “Not talking about it” is still a valid way of saying “it’s not ready yet.”

You’re not “in stealth” if you are actually talking to everyone about your start-up.