Sans Comic

We have to engage more of our brain when we interpret a visual image. It’s why pithy quotes as “words on an image” are remarkable in their effectiveness.

There’s a logical evolution to that content marketing type.

One of the interestingly new content types we are going to see major uplift with in the near future, e.g. 6 to 18 months, will be narrative comics. Well-executed serial comic drawings that tell a story about your product or service.

This trend won’t work for all brands, but done right, it can provide a deeper visual engagement for the reader that goes beyond skimming a lengthy article.