Exclusively Produced For Everyone

Some products only have an audience of one (Monet? Degas? The rarest of jewels?), either due to interest or exclusiveness.

Other products have an audience measured in hundreds of millions (Coca-Cola? Apple? Nike?).

It is difficult (and expensive) to make your product move to either end of that spectrum. But somewhere in the spectrum of exclusive to widely available sit your ideal customers.

Your job should be, and this is your only job, is to figure out where on that spectrum your customer is, and then hyper focus on them to the exclusion of all other potential customers.