Branded Smells

Tangerines – for some reason they always taste like Christmas to me

Of course smell is one of our most evocative senses. I am just glad that most products and services have not yet figured out how to associate particular smells with their brands.

And yet…

How long until they do?

T-Mobile has a certain shade of purplish pink. How long until they claim they own a particular smell as their brand?

Perfumes, colognes, deodorants, shampoos already do of course.