Personal Products

Do you want it identical? Or do you want it personal?

Brands make identical, and that’s why you trust them.

Humans make it personal, and that’s why you trust them.

A factory can never make it personal, no matter how good the process.

But if you’re human, don’t try and make each individual piece of your product identical, people aren’t paying for that, and if they are, they’re buying from you for the wrong reasons.