Efficient Service

There’s many different efficiencies we can examine, but two that are important for any start-up is “how efficiently can we serve our existing customers?” and “how efficiently can we make our existing customers delighted?” They aren’t mutually exclusive, but they often are treated as though they are.

Big corporations attempt to maximize revenue by making the serving of the customer as efficient as possible – “How many burgers can we produce and sell in this period of time if we cut out all of the things that delight customers?”

Generally, small start-ups cannot compete and that scale, nor should they attempt to.

There is plenty of efficiency to be found by making sure your customers are delighted – “How can we make this customer the happiest they have ever been with our service?

Make that last part happen and your customers won’t worry about price.