Tweaking The Nose That Feeds You

When I teach at Microsoft it’s funny because I make sure to use Keynote on a Macbook Pro.

When I teach at Apple I make sure to use Powerpoint on a Surface Pro 3.

Wrapping our personality in a brand ideology is the 21st century replacement for wrapping our personality in a religious ideology. Ideologies shape how we think and observe the world.

If you’re building a brand or service and hit that magical point where a person’s identity begins to be shaped by your brand, be sure to use the power wisely.