Archive for 2015

Out-of-the-blue contact from a recruiter that said nothing more than: “We have a position we’re hiring for. We’ll need your current resumee (sic) and you must clear any status updates you have made on social media such as Facebook, Twitter and LinkedIn as our client is particular.” /facepalm Slightly better than the one I received…

Do you want it identical? Or do you want it personal? Brands make identical, and that’s why you trust them. Humans make it personal, and that’s why you trust them. A factory can never make it personal, no matter how good the process. But if you’re human, don’t try and make each individual piece of…

“Wow! How did you get so good at cooking?” Cooking. “I’ve tried to cook but I’m no good at it, what do I need to do?” Cooking. “Seriously, what’s your secret to being good at cooking?” Cooking. “Please stop being facetious and tell me how to get good at cooking.” Cooking. Cook. Or cook not.…

If you offer a product or service that solves a problem which can be answered by the first link on Google or any other search engine, you should really be marketing your offering to the lazy, not the ignorant. You can cure a lack of knowledge in your target audience, but you can’t ever cure…

You want to market your product (or service)? Find the right lever. It’s that simple. And we all know what can be achieved when given a firm place to stand and a long enough lever.

“I didn’t make him, for you.” — Dr Frankenfurter. We mistakenly believe that we should get our products in to the hands of as many people as we can. But “this product isn’t for you.” When you’re finding your audience, find out who you’re making the product for. And then promptly forget that anybody else…

I always wanted to be a story teller. Instead I find myself doing a lot of marketing.

So many interviewers state “I would never hire this person because they have trait X” without ever considering that the potential candidate would never work for you because you or your company have trait Y.

I have come to realise over a long career that whether I charge $14 an hour or $400 an hour for my time, I am always overpriced. I see it as, it is better to charge more and be listened to, than to charge less and not be heard at all.

I have crafted software that only the developer could love.

You only fail at marketing when you don’t do any.

Success is 10,000 stairs to the top of the building and at the beginning of every flight of stairs is a doorway that leads to bright and shiny distractions. You will find that almost everyone you meet in life have climbed the first few flights and are now wandering around looking for an express elevator…

Most people you ask will say they want a quality product but what they look for is a cheap product. But what they *REALLY* want is an easy product. When you can make your product easy, you can charge any price you like. Whether your product is the cheapest or the most expensive, or shoddy…

Most entrepreneurs I meet are trying to paint on an unlimited canvas with a small pot of paint when what they should be doing is cutting out the tiniest square of canvas and working on that.

The marked difference between being someone who reaches out and someone with reach is to do with consent. When you have consent, you have reach. “Aim to be a Consent Marketer not a Content Marketer.” It sounds like one of those cheesy sayings, but it works!

How close is the internet to your bottom line? When the internet, and the disruptive influence it can have in the right hands, is far away, your bottom line is pretty safe. But as the internet, and the people who can make it work to their will, comes closer. The product that drives your bottom…

When you are trying to fill a need in your organization for a pain point, are you trying to hire a plumber or a lover?